Google has launched a new site, CookieChoices.org, to help visitors of European sites learn more about the digital breadcrumbs they leave behind through cookies.
The site includes code that publishers can
use to incorporate notifications into their
own sites and apps. The notifications could take the form of pop-up alerts or a bar at the top of the screen, ostensibly to give details like the visitor's browsing history or profile information.
The site is meant to address European
laws that require that digital publishers
give visitors to their sites and apps information about their use of cookies and other data.
The site's tools should be used as part of a wider compliance package, Google said on its landing page.
People in other countries like the U.S.
could see the notifications too, Google
L said, unless the publisher adds their own geographic restrictions.
It's not clear when exactly the site
launched. Google did not immediately
respond to comment.
Cookies are files stored on people's
computers that help enable targeted ads
—the lifeblood of Google's business.
Google already provides information
about how it uses cookies, such as in its
terms, as well as within Chrome for
managing cookies.
Google's new site could give this type of
information prime real estate across the
wider Web. It comes amid a recent
European ruling letting Europeans submit
" right to be forgotten" requests to have
search links to information on them
removed.
CookieChoices.org is not focused on
Google search results. But if enough sites
make use of it, it could improve people's
understanding of the massive amount of
data collection that goes on behind the
scenes of the Web.
0 Comments: